Ever seen when you search for a specific product or service on google, at the top of the search results are always ads appearing that are matched with your keywords you searched for? That is Google Ads.
Google Ads is a platform that offers to website owners the chance to advertise their products or services. This is especially helpful to new businesses that doesn’t have the advantage of being online for a long time and been indexed by Google yet.
By offering to pay Google a certain amount, you can now match those keywords with your product or service and when a person search for your product or service, your advertisement shows up. This method uses a bidding structure to drive the traffic to your website and the highest paying ad will win the first spot.
Google works on a PPC (pay-per-click) model and you get billed for every visitor to your website that clicked on your advertisement. You can also make money from your website if you let Google advertise on your website, and for every click on the adverts on your website Google will pay you a percentage of the income. This is called Google Adwords.
When you are running Google Ads, you need a Google Ads specialist to set up your campaign properly using the correct keywords, target market, geographical area, bidding structure etc. to have a successful ads campaign. Your specialist will also have to keep an eye on the campaign and make adjustments when needed to make sure you are not overspending and losing money.
Make sure you have a professional looking website before running ads, else you will pay for visitors and they will not buy anything from you or acquire the use of your service if it doesn’t look trustworthy causing you to lose a lot of money.
