Search Engine Optimization Experts
We help your business to rank on search enigines so that you are found on google and bing and get more clients!
If your business is not growing…. your business is decaying
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) refers to the process of getting more organic traffic to your website without needing to pay Google for ads. This means whenever someone searches for your product or service, your website shows up on the first page without you needing to pay for it to appear there like with Google Ads.
Imagine all the traffic (visitors) that your website will receive every day absolutely free!
Good SEO practice allows Google to index your website and make it easy to find and confirm if it is relevant to searches or not. If Google finds that your website is relevant, it will show up in the search results, which as said means free traffic.
Google ranks websites organically based on their relevance and quality among other websites to the searches made, and the highest quality websites that are most relevant, trustworthy and most authoritive will be listed. Other websites are discarded or shown at the bottom of the list. The higher your website is graded, the higher on the list your website will be.
At ExequTech we understand about SEO which is not a once-off marketing tool. Google algorithms became very smart over the years and if you try any black-hat tricks, your website can be completely banned from ever showing up in the search results.
Implementing SEO is not your guaranteed ticket to stardom or being listed in Google searches, but it is necessary and getting ranked is a slow process but has to be done properly, else it will never happen.
SEO must be implemented from the start of your website design process and is an ongoing process to ensure that you follow good SEO practice with every change or addition to your website.
Unfortunately a lot of website designers does not understand SEO implementation even though they claim they do.
ExequTech offer holistic SEO solutions including but not limited to link building, keyword optimization, sitemaps, meta data descriptions, alt tags, keyword density, blogs, index categories, relevancy, articles, spider crawling, H1-H6 tags and many more so that your website is 100% ready for indexing by Google.
If something is not done right…. your website will never rank and you will have either no traffic for the rest of your life or you will have to pay for it using Google Ads, Facebook Ads or other forms of PPC traffic. This can be a huge expense cutting heavily into your profits.
What Is SEO?
As a digital marketer or business owner, it’s important to understand the value of search engine optimization (SEO). SEO is the practice of improving the ranking of a website on search engines such as Google. By optimizing a website for search engines, you increase the chances that your website will be found by users searching for keywords related to your business. This can lead to an increase in organic traffic, or traffic that comes to your website naturally through search results, rather than through paid methods such as search engine marketing (SEM) or pay-per-click (PPC).
In Google and other search engines, the results page is usually divided into two sections: paid ads at the top of the page and the organic search results below. Paid ads, also known as sponsored listings, are placed at the top of the page because the advertiser has paid for them to be there. Organic search results, on the other hand, are the regular search results that are ranked based on relevance to the user’s search query.
One way to improve the ranking of a website on search engines is through on-page optimization. This includes optimizing the content and structure of a website to make it more attractive to search engines. On-page optimization can be as simple as using relevant keywords in the page’s content and using descriptive and accurate page titles and headings. It can also involve optimizing the website’s structure by using clean and organized URLs, as well as making sure the website is mobile-friendly and loads quickly.
Off-page optimization, on the other hand, involves improving a website’s ranking through activities that take place outside of the website itself. This can include building high-quality backlinks from other reputable websites, as well as engaging in social media marketing to drive traffic to the website.
In addition to on-page and off-page optimization, it’s important to track and analyze the performance of a website’s SEO efforts. This can be done through the use of web analytics tools such as Google Analytics, which can provide insights into the traffic and conversions a website is receiving. By understanding how a website is performing in terms of SEO, digital marketers and business owners can make informed decisions about how to improve the website’s ranking on search engines.
Overall, search engine optimization is a crucial aspect of digital marketing and can have a significant impact on the success of a website. By improving a website’s ranking on search engines, businesses can increase their organic traffic and reach a wider audience of potential customers.
As a digital marketer or business owner, it’s important to understand the value of search engine optimization (SEO). SEO is the practice of improving the ranking of a website on search engines such as Google. By optimizing a website for search engines, you increase the chances that your website will be found by users searching for keywords related to your business. This can lead to an increase in organic traffic, or traffic that comes to your website naturally through search results, rather than through paid methods such as search engine marketing (SEM) or pay-per-click (PPC).
In Google and other search engines, the results page is usually divided into two sections: paid ads at the top of the page and the organic search results below. Paid ads, also known as sponsored listings, are placed at the top of the page because the advertiser has paid for them to be there. Organic search results, on the other hand, are the regular search results that are ranked based on relevance to the user’s search query.
One way to improve the ranking of a website on search engines is through on-page optimization. This includes optimizing the content and structure of a website to make it more attractive to search engines. On-page optimization can be as simple as using relevant keywords in the page’s content and using descriptive and accurate page titles and headings. It can also involve optimizing the website’s structure by using clean and organized URLs, as well as making sure the website is mobile-friendly and loads quickly.
Off-page optimization, on the other hand, involves improving a website’s ranking through activities that take place outside of the website itself. This can include building high-quality backlinks from other reputable websites, as well as engaging in social media marketing to drive traffic to the website.
In addition to on-page and off-page optimization, it’s important to track and analyze the performance of a website’s SEO efforts. This can be done through the use of web analytics tools such as Google Analytics, which can provide insights into the traffic and conversions a website is receiving. By understanding how a website is performing in terms of SEO, digital marketers and business owners can make informed decisions about how to improve the website’s ranking on search engines.
Overall, search engine optimization is a crucial aspect of digital marketing and can have a significant impact on the success of a website. By improving a website’s ranking on search engines, businesses can increase their organic traffic and reach a wider audience of potential customers.
The benefits of SEO
Are you wondering why SEO is such a big deal? Let’s break it down.
Optimizing a website for search engines, also known as search engine optimization (SEO), is a crucial aspect of online marketing. When users search the web, they rely on search engines to present them with a list of relevant websites, ranked in order of relevance.
The higher a website ranks on this list, the more traffic it is likely to receive. For example, the top result on a search engine results page (SERP) may receive 40-60% of the total traffic for that search query, while the second and third results receive significantly less traffic.
It’s also worth noting that only 2-3% of users click beyond the first page of search results, so ranking high on the SERP is crucial for driving traffic to a website.
To increase their chances of ranking higher on the SERP, many businesses and website owners try to manipulate the search results in their favor. This is where SEO comes in. SEO is the practice of improving a website’s ranking on the SERP by making it more attractive to search engines.
This can be achieved through a variety of techniques, such as optimizing the website’s content and structure, building high-quality backlinks from other reputable websites, and engaging in social media marketing.
By implementing effective SEO strategies, businesses and website owners can improve their website’s ranking on the SERP and drive more organic traffic to their site.
How does search engine optimization (SEO) work?
Search engines such as Google use a complex algorithm to determine the ranking of pages on their search engine results pages (SERPs) for a given search query. This algorithm takes into account various ranking factors, including the quality and relevance of a webpage’s content, the structure of its HTML code, and the number and quality of links pointing to the webpage from other websites. By optimizing these core elements, businesses and website owners can improve their website’s ranking on the SERP and drive more organic traffic to their site.
Page links for SEO
Page links, also known as hyperlinks, are an important element of any website, as they allow users to navigate from one page to another. But in addition to being useful for users, page links are also important for search engine optimization (SEO).
One of the factors that search engines use to rank websites is the number and quality of external links pointing to a website. When a website has a lot of high-quality external links pointing to it, it tells the search engine that the website is popular and valuable, which can help to improve its search rankings.
In addition to external links, the number and quality of internal links within a website are also important for SEO. Internal links allow users to easily navigate between different pages on a website, and they also help search engines understand the structure and hierarchy of a website. This can be especially important for websites with a large number of pages, as it can help search engines find and index all of the pages on the website.
Page links are also important for the user experience. When users can easily navigate between different pages on a website, they are more likely to stay on the website longer and explore more pages. This can help to improve the overall user experience, and it can also help to improve a website’s search rankings.
Overall, page links are an important element of any website, and they are crucial for both user experience and SEO. By including high-quality internal and external links on a website, businesses can help improve their search rankings and attract more visitors.
Search Engine Optimization
Content
Content is king and without the right content and keywords your site will never rank.
Images
Using the correct images and "alt" descriptions is necessary for on-page SEO.
Headings
h1-h6, div, alt, href, strong etc are all coding language that needs to be correct for your site to rank.
URL
Correct use of URL names and descriptions are important for your website to rank on google.
Speed
Google hate sites that loads slowly and that will negatively affect your ranking on google.
Technology
We love technology and use the latest and best technology to ensure peak performance.
Website Content For SEO
Content is an essential part of any website, and it is also an important factor in search engine optimization (SEO). When it comes to SEO, content is important because it helps search engines understand what a website is about, and it can also help to attract visitors to a website.
There are several types of content that can be beneficial for SEO, including written content, images, and videos. Written content, such as blog posts and articles, can be particularly important for SEO, as it allows a website to target specific keywords and phrases that users may be searching for. By including relevant keywords and phrases in written content, businesses can help improve their search rankings and attract more visitors to their website.
In addition to written content, images and videos can also be beneficial for SEO. Including relevant images and videos on a website can help to break up large blocks of text and make a website more visually appealing. It can also help to improve the user experience, which can be an important factor in SEO.
When creating content for SEO, it is important to ensure that the content is high quality and relevant to the website’s target audience. Search engines tend to favor websites that provide valuable and informative content, and they may penalize websites that publish low-quality or spammy content.
Overall, content is an important element of any website, and it is crucial for SEO. By creating high-quality and relevant content, businesses can help improve their search rankings and attract more visitors to their website.
Page structure for SEO
Page structure is an important aspect of search engine optimization (SEO) because it helps search engines understand the hierarchy and organization of a website. A well-structured website can make it easier for search engines to crawl and index the pages on the website, which can help improve its search rankings.
There are several elements of page structure that can be important for SEO, including the use of header tags and the organization of content into sections and paragraphs. Header tags, such as H1, H2, and H3 tags, can help to indicate the hierarchy of the content on a webpage, and they can also help to signal to search engines what the page is about.
In addition to header tags, it is also important to organize the content on a webpage into sections and paragraphs. This can help to break up large blocks of text and make the content more readable for users. It can also help to improve the user experience, which can be an important factor in SEO.
Another element of page structure that can be important for SEO is the use of internal links. Internal links allow users to easily navigate between different pages on a website, and they can also help search engines understand the structure and hierarchy of the website. By including relevant and useful internal links on a website, businesses can help improve their search rankings and make it easier for search engines to crawl and index their pages.
Overall, page structure is an important aspect of SEO, and it can help businesses improve their search rankings and attract more visitors to their website. By paying attention to elements such as header tags, content organization, and internal links, businesses can create a well-structured website that is both user-friendly and SEO-friendly.
Page speed for Search engine optimization
Page speed is an important factor that can impact the search engine optimization (SEO) of a website. Search engines like Google prioritize fast-loading websites in their search results because they want to provide their users with the best possible experience. In addition, research has shown that slow-loading websites tend to have higher bounce rates, meaning that users are more likely to leave the website without interacting with any other pages.
There are several ways that page speed can impact SEO. One of the main ways is through user experience. If a website takes too long to load, users may become frustrated and leave the site before they have a chance to engage with the content. This can lead to a higher bounce rate, which can negatively impact the ranking of the website on the search engine results page (SERP). In contrast, fast-loading websites tend to have lower bounce rates, which can improve the ranking of the website on the SERP.
Page speed can also impact the crawlability of a website. Search engine crawlers are designed to index as much of the internet as possible, but if a website takes too long to load, the crawlers may not be able to index all of the pages on the site. This can lead to incomplete indexing, which can negatively impact the ranking of the website on the SERP. By ensuring that a website loads quickly, businesses and website owners can improve the crawlability of their site and increase its chances of ranking higher on the SERP.
Image names for SEO
Using descriptive and relevant file names for the images on a website can be an important factor in search engine optimization (SEO). When a search engine crawler scans a website, it looks at various elements of the site, including the file names of the images. By using descriptive file names for images, it becomes easier for the search engine to understand the content of the images and how they relate to the rest of the website.
For example, let’s say you have an e-commerce website that sells shoes. If you have an image of a red high-heel shoe, it would be more beneficial for SEO to name the file “red-high-heel-shoe.jpg” rather than something like “IMG001.jpg”. The more descriptive the file name, the more context it provides to the search engine about the content of the image.
In addition to being descriptive, it’s also important to use relevant keywords in the file names of images. For example, if you want to optimize the image of the red high-heel shoe for the keyword “red shoes,” it would be a good idea to name the file “red-shoes.jpg” rather than “red-high-heel-shoe.jpg.” By including relevant keywords in the file names of images, businesses and website owners can improve the chances that their images will rank for those keywords in the search results.
It’s also important to keep in mind that search engines are not able to read text that is embedded in images. Therefore, it’s important to use alternative text (alt text) to describe the content of images for the benefit of search engines. Alt text is a piece of HTML code that is added to an image tag and is used to describe the content of the image. By adding alt text to images, businesses and website owners can provide additional context to search engines about the content of their images, which can help to improve the SEO of their site.
In summary, using descriptive and relevant file names for images and adding alt text can be an important factor in SEO. By providing context and keywords to search engines about the content of images, businesses and website owners can improve the chances that their images will rank well in the search results.
Frequently Asked Questions
If your page has been build by us, rest assured we have done everything in our power to make sure your website has been build for the search engines. If we did not build your website, we can have a look at your website and see if it is SEO optimized.
We do both on-page SEO while we are building your website and can also do off-page SEO afterwards.
Yes absolutely! We can make the necessary changes to your website so that your website is SEO optimized.
Yes we do. We can assist you to get the word out and get the backlinks your website need so that you can rank on Google and other search engines.
We can cater to your needs, whether it is once-off or monthly. We do suggest to every client to do SEO on a monthly basis in order to rank higher and stay there.
Contact us now to get started!
Conclusion
Search Engine optimization involves optimizing the content, page structure, page names (breadcrumbs), links, images, sitemaps and many more not even mentioned, and if all is not done properly your company will never rank and you will literally lose out on millions in revenue and sales. Can your company afford not to take SEO seriously and make sure it is implemented properly? To have a free audit on your website in terms of how optimized it is for the search engines, contact us now.
